Ready to Scale, But Not Sure Where to Start?
Over the last 10+ years, ZA Consulting has helped mid-sized Indian companies break through growth plateaus by aligning strategy with sharp sales execution. With deep expertise in FMCG, FMCD, Pharma, OTC, Retail, Dairy, and other distribution-led sectors, we have proven expertise in navigating and resolving unique distribution hurdles for both Indian and international companies.
We don’t just build Go-To-Market plans—we work in the trenches with your teams to implement them, fix what’s broken, and make growth real.
If you’re:
· Struggling to scale across geographies
· Looking to fix distribution inefficiencies
· Preparing for a product launch
· A fast-growing team wanting structure
· Or a global player eyeing India
We’ve built something for you.
“The GTM Readiness Checklist for Indian Businesses”
A simple, powerful tool to assess where your sales setup stands—and what needs to shift to unlock growth.
We’ve built something for you.
“The GTM Readiness Checklist for Indian Businesses”
A simple, powerful tool to assess where your sales setup stands—and what needs to shift to unlock growth.
GTM Readiness Checklist for Indian Businesses
Use this checklist to evaluate your company’s readiness to scale through a well-defined Go-To-Market (GTM) and Sales Execution strategy. Ideal for mid-sized Indian companies, startups, or international firms planning to enter the Indian market.
1. Strategic Clarity
- 1. Do you have a clearly defined target customer and market segment?
- 2. Have you identified the unique value proposition of your product/service?
- 3. Is your pricing strategy aligned with market expectations and business goals?
2. Sales & Distribution
- 1. Do you have a mapped-out distribution strategy (traditional, modern, rural)?
- 2. Are channel partners/incentives clearly structured and managed?
- 3. Do you have visibility into your last-mile execution?
2. Sales & Distribution
- 1. Do you have a mapped-out distribution strategy (traditional, modern, rural)?
- 2. Are channel partners/incentives clearly structured and managed?
- 3. Do you have visibility into your last-mile execution?
3. Sales Team & Execution Capability
- 1. Is your sales team equipped and trained to meet GTM objectives?
- 2. Do you have regional/territory clarity and accountability structures?
- 3. Are daily/weekly sales tracking systems in place and monitored?
4. Product Launch Readiness
- 1. Is your marketing and sales collateral in place for the new product?
- 2. Are launch KPIs defined, with a feedback loop from market?
- 3. Are support and supply chain partners aligned for the rollout?
4. Product Launch Readiness
- 1. Is your marketing and sales collateral in place for the new product?
- 2. Are launch KPIs defined, with a feedback loop from market?
- 3. Are support and supply chain partners aligned for the rollout?
5. Market Intelligence & Feedback
- 1. Do you have real-time field data on customer/channel response?
- 2. Are you actively adjusting GTM strategies based on on-ground feedback?
- 3. Are analytics and dashboards being used for sales decision-making?