90 Days, +18% Monthly Sales –
How We Helped a Dairy Business Pour in the Growth
When a fast-growing dairy company came to us, they weren’t struggling — but they were stuck.
Strong brand. Good product. Great intent.
But sales had plateaued. And every month felt like a repeat of the last. That’s where we came in.
Here’s what we did in 90 days
- 1. Conducted a sharp GTM audit — focused on SKU movement, coverage frequency, outlet activation, and margin levers.
- 2. Deeply studied and analysed data from their dashboards.
- 3. Overall benchmarking with the FMCG industry, distribution benchmarking to the geography was completed.
- 4. Identified underperforming routes and leakages in their General Trade coverage strategy.
- 5. Restructured the launch distribution model (including a few exits and fresh appointments)
- 6. Rolled out frontline sales capability training — not theory, real-world, on-ground selling.
- 7. Introduced a simple but powerful sales dashboard to track daily momentum.
- 4. Identified underperforming routes and leakages in their General Trade coverage strategy.
- 5. Restructured the launch distribution model (including a few exits and fresh appointments)
- 6. Rolled out frontline sales capability training — not theory, real-world, on-ground selling.
- 7. Introduced a simple but powerful sales dashboard to track daily momentum.
And the results starting flowing in
– Outlet coverage saw an improvement of 2X.
– Total and productive calls were tracked
and improved by 1.5X.
– Store productivity saw a massive improvement of over 40%.
– Sales team efficiency was improved by 50% as their time was better planned and utilised.
Result:-
+18% jump in monthly sales volume by the end of the third month.
But more importantly, the client got their sales rhythm back — with focus, visibility, and confidence.
At ZA Consulting, we don’t do “strategy-only” work. We build execution muscle.
That’s the real differentiator in Indian distribution-driven businesses.
For more success stories visit www.zaconsulting.in